It is taken from a 1939 propaganda poster. The font used by the logo creators is very similar to Keep Calm. The drawing supplemented the name of the multimedia service and became its first and last emblem. They placed one black rhombus in the middle and three more of the same at the bottom, right, and left. But this is not a collection of random shapes, but the letter “T.” At least that’s how the designers saw her. One of the main elements of the Tidal brand name is the geometric pattern shown above. This design was invented under the guidance of the technology firm Aspiro. It still looks the same as it did in 2014: simple black lettering with a diamond pattern. But this did not affect the logo in any way. In 2017, telecommunications company Sprint acquired a third of Tidal.
Also, the rapper has partnered with MQA to produce high-quality HiFi recordings. He just slightly expanded the service’s functionality: he added the ability to pay for music downloads and purchase CDs.
Jay-Z achieved all this without changing the brand identity. It started providing the music streaming service under the Tidal brand in 2014, and in 2021, it transferred the controlling stake to the American conglomerate Block, Inc. Its developer is the Norwegian company Aspiro. It provides access to a vast amount of content and promises high-quality sound. Tidal is a paid streaming service for playing audio files, such as podcasts, tracks, concert recordings, and music videos. Under his management, the multimedia service took third place in the ranking of the largest streaming broadcasters. After a profitable acquisition, the musician focused not on the outside of the business but the inside. For the same purpose, he bought Aspiro and its Tidal brand. The producer and rapper from New York have led many projects aimed at gaining fame and profit. Shawn Corey Carter, known under the pseudonym Jay-Z, became the main head of the Internet service. She was known in Europe and North America. She was popular far beyond the borders of Norway, her geographical homeland. The new owner decided not to redesign and left everything because, by that time, the music service had already gained worldwide fame. Such a global shift, oddly enough, did not reflect at all on the Tidal logo. Send us feedback about these examples.The online service appeared in the second half of 2014, and at the beginning of 2015, Project Panther Bidco Ltd., along with its parent company Aspiro, took over. These examples are programmatically compiled from various online sources to illustrate current usage of the word 'tidal.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. 2023 Some also makes it to the coast and enters the tidal marshes, estuaries, bays and oceans. 2023 Those with seawalls so low that tidal flooding breaches the seawall and sends water into neighboring yards and nearby roadways. Noelle Khalila Nicolls, Travel + Leisure, 3 Apr.
2023 But this is exactly why these islands have such extraordinary sandbars: The shifting currents reveal islands of sand at the same place and time during each tidal cycle. Sara Novak, Scientific American, 6 Apr. 2023 The barrier islands are landforms that developed from the buildup of tidal sand deposits. Christine Condon, Baltimore Sun, 6 Apr.
2023 The state’s lawsuit references numerous inspections at the facility from September 2021 to last month, all of which uncovered acidic discharges into the Jones Falls, a tributary of the Inner Harbor and the tidal Patapsco River. 2023 And the way to do that has to be through low-carbon energies, ideally wind, solar, tidal, hydro, or nuclear. 2023 By absorbing the tidal energy, the team’s MetaReef managed to reduce wave amplitudes by as much as 80 percent. Daniel Miller, Los Angeles Times, 13 Apr. Recent Examples on the Web The expedition’s aim: to find a subterranean canyon where a tidal river washed over black sand fabulously rich in gold.
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