To create an engaging bar experience, the robots’ movements were modelled on the gestures of Italian choreographer Marco Pelle from New York Theatre Ballet. “Digital connectivity is not replacing physical interactions, but rather reinforcing them,” adds Panata. With this new technology, consumers can learn from each other, sharing connections, recipes and photos on social networks. In Makr Shakr, social connections are woven throughout the co-creation and mixing of ingredients, which are then fed back to the user through the app.
“Makr Shakr does not suggest replacing the bartender with a robot, but rather was conceived as a social experiment that looks at how people might embrace the new possibilities offered by robotics and digital manufacturing,” says Saverio Panata, COO of Makr Shakr. Guests will have the possibility to name their own recipes, access their order history and reorder their favourite cocktails, while rating and commenting on each. To use Makr Shakr, users will access a simple app on a tablet, allowing them to create an almost limitless number of alcoholic and non-alcoholic drink combinations. The cocktail creations will then be assembled by two robotic arms, whose movements – shown on a large display positioned behind the bar – mimic the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish to the muddling of a mojito. The Bionic Bar powered by Makr Shakr is located at the centre of the cruise ship. “The system explores the new dynamics of social creation and consumption – ‘design, make and enjoy’ – allowing users to design their own cocktail creations, while digitally controlled machines transform these designs into reality.”
“Makr Shakr is a great example of how robotic technologies are changing the interaction between people and products – a topic that we have been exploring in great depth,” says Carlo Ratti, professor at the Massachusetts Institute of Technology (MIT) and co-founder of Makr Shakr. Designed by architect, engineer and inventor, Carlo Ratti, Makr Shakr is a mixology system that allows users to create personalised cocktail recipes in real-time through a smartphone application. The world’s first robotic bartending system has made its debut as onboard Royal Caribbean’s new ‘smart’ cruise ship, Anthem of the Seas, in Southampton. Makr Shakr is first robotic bartending system
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